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This type of permission is given when you explicitly ask your potential contacts for permission to send them an email, and they agree. You’ll need to use clear language when you ask and you will need to include the following information about who you are:
Your name (Or name of the business)
Company phone number
Company postal address
The customer will also need to know if a company like Constant Contact will be sending the emails on your behalf. Be sure to inform them that unsubscribing at any time is an option.
This type of permission takes place when the conditions of express permission have not been met but a previous relationship exists. Some examples of this type of permission include:
Existing relationship where the recipient has:
Bought a product, good, or service in the past two years
Been involved in an investment or opportunity with the customer in the past two years
Entered into a written or electronic contract with the customer within the past two years.
Existing non-business relationship where the recipient has:
Made a donation or gift to a registered charity in the past two years
Volunteers with the charity or political organization within the past two years
Been a member of an organizations club or not-for-profit organization within the last two years.
You can’t keep contacts who have only given you implied consent forever. This type of consent expires after a period of time and needs to be converted into express consent.
To stay compliant with CASL regulations:
For contacts captured BEFORE July 1, 2014: On July 1, 2017 (three years after law goes into effect)
For contacts captured AFTER July 1, 2014: Two years after they were initially collected. This applies only if the contact doesn't buy something new or doesn't renew their subscription, loan, account, or contract.
Hannah M. Community and Social Media Support
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