Thanks for bringing your question to the community! The best way to deliver a personalized link to your contacts is via a dynamic link. Our editor does support dynamic image links, but the entire code for the image and the personalized link needs to be included in the custom field. The basic layout for this kind of link is this: <a href="http://PersonalizedLink"><img src="http://ImageURL"></a>
The red text would then need to be personalized for each individual contact, and included in a custom field in the contact profile. Once those two steps are completed, you can insert that custom field into your email by clicking Insert > Contact Details. I recommend scheduling the email to a list with just yourself to verify that the link and image are coming in correctly.
If you run into any trouble during this process, please don't hesitate to reach out and we'll be happy to take a closer look.
Nate M. Community Support
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