When personalising the subject line, do I place a comma after the choice of field, i.e. first name? Additionally, if I leave the secondary field blank and my contact does not have a first name on the datafile, will it just show the subject heading without anything else? Thanks
Hello JacobaD and thank for reaching out to the Community! You are correct in the fact that you will want to place any punctuation after the brackets placed when personalizing your subject lines. Also if you leave the secondary field blank that will not populate anything in the subject if your contacts do not have a first name on file in this case. For more information on personalizing your subject line we have a wonderful article the process.
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