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Question Regarding Links and Click-throughs

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Occasional Contributor

Question Regarding Links and Click-throughs

 

Going over our email stats, I noticed that one linked performed significantly better than other links in terms of click-throughs. Upon further examination, however, I noticed that all of the users who had "clicked-through" had done so at the same time only several minutes after the email was sent. None of these users are affiliated with one another. None of the other link click-through stats show anything like this. The link in question was a sort of call-to-action to our contacts page.   

 

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Is this a false positive, a bug, or something to do with a spam filter? Any information or insight would be greatly appreciated. Thanks!

1 REPLY 1
CTCT Employee

Re: Question Regarding Links and Click-throughs

Hi @CraigM69,

 

Great question! Sometimes we see this happen with the click-through reporting on a particular email campaign. The capture of the click-through is correct but the timestamp defaults to the same time the email campaign was originally sent. Unfortunately this is a third-party issue and not something that we are able to fix. We apologize for any confusion or frustration this causes, and I have forwarded feedback on your behalf. I can, however, confirm that the other stats that make up the click-throughs are recorded accurately in your reporting. I hope this helps!

 


Nichelle M
Community & Social Media Support

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