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Unique Opens vs All Opens

Occasional Contributor

Unique Opens vs All Opens

I am unable to sort by 'Date/Time' in Unique opens. It defaults back to All opens every time I I click the link to sort by 'Date/Time'
Tags (3)
CTCT Employee

Re: Unique Opens vs All Opens

Hi there. At this time, only the all-opens report can be sorted by date and time. This should be addressed in an upcoming update, but there isn't currently a date set for that.

Jeff Gilson
Community & Social Media Support

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All Star

Re: Unique Opens vs All Opens

What is the difference between Unique Opens vs. all opens?

Honored Contributor

Re: Unique Opens vs All Opens

Hi @SherylD84 


Thanks for your great question regarding the difference between Unique Opens and All Opens.


All Opens is how many total opens your email has, including the contacts who opened it multiple times (viewed in a pane, opened fully).


Unique Opens is each individual people who opened your email (they could have opened multiple times but will only display once).


Hope that helps!



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