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What is the difference of Clicks vs Opened in the email reports?
Re: What is the difference of Clicks vs Opened in the email reports?
Great question! Opens refers to the number of people Constant Contact's tracked as opening your email. An "open" counts when the person downloads the images in your email and/or clicks on a link in the email. A click is tracked when the click the links in your emails. Constant Contact automatically adds tracking to the links in a standard email but you can turn it off.
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