cancel
Showing results for 
Search instead for 
Did you mean: 

What is the difference of Clicks vs Opened in the email reports?

SOLVED
Highlighted
All Star
All Star

What is the difference of Clicks vs Opened in the email reports?

They don't total the number of emails sent.  

Tags (3)
1 REPLY 1
Moderator

Re: What is the difference of Clicks vs Opened in the email reports?

Hi Jackie,

Great question! Opens refers to the number of people Constant Contact's tracked as opening your email. An "open" counts when the person downloads the images in your email and/or clicks on a link in the email. A click is tracked when the click the links in your emails. Constant Contact automatically adds tracking to the links in a standard email but you can turn it off. 

 

Check out this FAQ for more information about how opens are counted as well as this FAQ for more on clicks!

 

Thanks for posting,

Hannah M.
Community and Social Media Support

If you find my post helpful, and it answers your question, please mark it as an Accepted Solution

Are you on Twitter? Follow me here!