If this helps anyone, here's a reply from the helpdesk (summarized)
"We currently have two editors in Constant Contact accounts. The generation 2 editor has the forward to a friend feature but the generation 3 editor does not have that functionality yet, although we are requesting it every time a customer asks for it. There is no workaround at this time."
Is Constant Contact even developing the email marketing solution further? I need a better solution than this.
Thank you for your feedback. Currently the Forward to a Friend feature is not available in our 3rd Generation Editor. Our engineers are always looking for ways to improve our editor. I have passed along to them that the Forward to a Friend feature is important to you. Right now the only work around would be to instruct your customers to use the Forward button in their email client.
I will be emailing you with more information that is specific to your account.
We love hearing feedback from our customers! Feel free to use the Feedback button on the bottom left of your home page. Let us know what you love and what we can work on!
Do NOT instruct your customers to use the Forward button in their email client, unless you want to have to sort out mysterious Unsubscribes later. If Customer A uses their email client's Forward function to send your email to Stranger B, then Stanger B opens the email and clicks the Unsubscribe link, it unsubscribes Customer A.
If you are okay with the instances where that will happen, go ahead and encourage forwards. Some users don't care, because the instances are few and far between. Other users who don't know about this issue spend time failing to figure out how Custumer A was unsubscribed, and spend more time failing over and over to simply add Customer A back to their contacts.
We are glad you asked about adding the Forward to a Friend Feature in the latest editor. Our Development Team is actively tracking feedback and information on this to determine the best way to approach that feature. Once an update has been made we would be happy to let you know. Thanks!
It looks like people have been asking for this feature for a few years. Any reason why it is not in place yet? It is an essential tool for growing our audience, and it is a tool that was included in Constant Contact in the past.
Hello @DebL3. The Forward to a Friend feature is still something that our Product team is tracking but I assure you that they are listening to your feedback along with others who have requested this feature as well. I have submitted your feedback to them and the contact email on your account will receive notification of any updates.
I would love to follow-up regarding this feature request, and maybe why it's taken longer than hoped to develop. In reality, it was one of the least used features in our previous editor. By that I mean, end users (your recipients) very rarely used the "forward to friend" link, favoring the email client forward instead. For example, more people would use the forward button in, say, Gmail, rather than a forward link in the actual email, or the footer.
Considering some of the other list growth tools we provide (website sign-up forms, Facebook sign-up forms, mobile apps, or just a "Join my List" link in the email), we saw Forward to Friend as the least effective of the bunch. However we've been looking into additional tools and options to help drive growth in new ways, possibly including forward to friend.
Would love to know your thoughts or suggestions!