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Occasional Contributor

feedback

on opening stats whats the difference between unique opens and all opens? thanks david
3 REPLIES
Moderator

Re: feedback

Hi @TonyP

 

Thank you for coming back to the Community with your questions! The difference between unique opens and all opens is based on the number of times a contact has opened your email campaign. Unique opens are a list where contacts have opened your email are only counted once, even if they open it multiple times. While on the other-hand, the all opens reporting is how many total opens your email has including the contacts who opened it multiple times. Here's an article in our Help Center with more information to help better understand the open reporting of your emails.


Frankie P.
Community & Social Media Support

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Occasional Contributor

Re: feedback

Thank you!

Moderator

Re: feedback

You're very welcome @TonyP! I'm glad we were able to help. Please let us know if there is anything else in your account that we can assist you with.


Frankie P.
Community & Social Media Support

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

Anyone can be a marketer! Visit our Blog & Resources page to brush up on the latest tips and tricks.
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