Intructions for inserting a Facebook link are included in FAQ 3899. Click on the "Help & Support" tab at the top of this page, then click on "Frequently Asked Questions" and search for 3899.
If your using a template you don't have to touch the html. Open the block where you want too insert the name fields. Click where you want to insert the field. On the left of the screen, under the heading "Insert" you will find a drop down for "Insert Contact Details". Drop it down and select the field you want.
If it is possible at all you need to make your e-mail by using "advanced editor" and using your own html code - that requires some work though But some problems lay ahead. 1) banners are usually graphics that doesn't show in most e-mails since outlook and other e-mail programs often will exclude graphics 2) clicks on CC e-mails are routed through CC to get statistics so the link might be corrupted and thus not tracked to your account 3) html-code is not just 'one code' and can be interpreted slightly different by different programs leading to unexpected results My suggestion is that you provide a normal URL-link in your e-mail to a web-page on your site where your service/products and the banners etc. can be placed safely and correct rgds