UPDATED: March 2018
The Constant Contact blog has a great article on the best colors and fonts to use in your email. Click here to read more!
The below information is also very helpful.
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Three things to take into consideration 1) What font are you using. If you compare a 10pt Arial to a 10pt Times roman, you'll see that the Times Roman has a smaller size, although the same point. 2) who is your target audience? Studies show that people over 40 prefer larger fonts on ezines, blogs and websites. They also prefer the darker colors 3) what is the content of your ezine? If you are promoting a product - larger is usually better with fewer words. If you are relating a story, then reading font size is usually 10-12pt (again depending on your font choice) wishing you continued success
Puzzle Master, Solutions Consultant
Niche Marketing Strategy, Solutions & Support for the solopreneurs; small and mid-sized companies.
Publisher, Author, Speaker
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