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Average Opens, Bounces & Clicks... How do you compare?

Honored Contributor

Average Opens, Bounces & Clicks... How do you compare?

UPDATED: June 2018

 

Do you have a competitive streak or just want to know how you stack up against others in your industry?  Take look below at some of the average Open, Click and Bounce statistics by industry.  This is an overview just showing some of our industries, as well as an average of all of the industries we have listed in this FAQ.

Industry

Open Rate

Bounce Rate

Clicks

Opt-Out Rate

Consultant (Marketing, Management)

13.40%

10.08%

7.07%

0.01%

Nonprofit - Association

21.76%

10.08%

7.07%

0.01%

Retail (online and offline)

11.98%

6.16%

7.75%

0.01%

Technology

13.07%

12.82%

5.84%

0.01%

Average of All Industries

18.16%

9.60%

7.77%

0.02%

 

Take a look at our FAQ to see your industry, if it is not listed here.