UPDATED: June 2018
Do you have a competitive streak or just want to know how you stack up against others in your industry? Take look below at some of the average Open, Click and Bounce statistics by industry. This is an overview just showing some of our industries, as well as an average of all of the industries we have listed in this FAQ.
|
Industry
|
Open rate
|
Bounce Rate
|
Clicks
|
Opt-Out Rates
|
|
Consultant (Marketing, Management)
|
13.40%
|
10.08%
|
7.07%
|
0.01%
|
|
Nonprofit - Association
|
21.76%
|
10.08%
|
7.07%
|
0.01%
|
|
Retail (online and offline)
|
11.98%
|
6.16%
|
7.75%
|
0.01%
|
|
Technology
|
13.07%
|
12.82%
|
5.84%
|
0.01%
|
|
Average of All Industries
|
18.16%
|
9.60%
|
7.77%
|
0.02%
|
Take a look at our FAQ to see your industry, if it is not listed here.
