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The default welcome email on the accounts is an automated email that will be sent to all new sign-ups by the system. Once you have it customized and activated, you don't have to do anything else! That email will ONLY go to new contacts that have come in through a sign-up form.
The other option is to use an automated email series to send it out automatically to contacts you add to a certain list. That option is only available in the Email Plus plan, but would allow you to send it to contracts other than the ones coming in through a sign-up form, such as new contacts you add yourself.
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