i have started working on free version of constantcontact. i already send 3 email campaigns, but result was very poor. open rate is not good. how can i improve the open rate. may be my title is poor how can i improve the title. my main aim was to increase the business of my billiard table selling website.
Hello @First-NameL73252. Welcome to Constant Contact! Congratulations on sending out your first campaigns. I would be happy to provide you with some additional information about increasing your open rate and making sure that your subject line is enhancing your email.
One of the most important things I tell customers when they want to improve their open rate is to look at their subject line. This is the first thing that your contacts will see when they receive your email. Keep the subject line short! The best subject lines are between 5 and 8 words and no more than 40 characters. Make sure that you are avoiding excessive punctuation and symbols and not using all caps. Also, you will want to avoid using any phrases that might trigger a spam filter.
Here are a few additional links that I think may be helpful as you continue your trial with us.