Discussion: How to Create a Fundraising Email that Gets Opened and Drives Donations
Online marketing for nonprofits is crucial, and email is one of the strongest ways to communicate with new and returning donors. But how do you make it fully effective by having them open and engage with your email? Our Blog team recently posted an article highlighting best practices to follow when creating your next campaign.
My top favorites are A/B subject line testing and using compelling imagery (I'm a huge visual person). What best practices does your organization currently use? Were there any listed that you'll be making sure to follow?
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