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Marissa_R
Posts: 3,640
Topics: 435
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Blog Posts: 306
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Registered: ‎10-18-2010

7 Things Not to Do With Your Newsletter

Katya's Non-Profit Blog.png

 

 

Katya Andresen shared 7 tips from Kivi Leroux Miller's free guide!  So I thought I would share them with you!

 

1. Letter from the Director.

2.  Calendar of Events

3. Boring Photos

4. Masthead

5. Long Articles

6. Big Display Ads

7. Complicated Charts and Graphics

 

Be honest, have you used any of these 7 in your newsletters?

How was the response?

Remember if you're sending out newsletters to your donors, you need to make it all about THEM! :smileyhappy:

 

Check out Katya's full article for more indepth on "What should you do with that newsletter of yours? Not these 7 things"!

Marissa Rogers
Community & Social Media Support

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Regular Advisor
BuyGifts.com
Posts: 225
Registered: ‎04-04-2012

Re: 7 Things Not to Do With Your Newsletter

[ Edited ]

So true! People get spammed with e-mails all day long. We need to make it short and sweet. The best way to know what a customer wants is ask yourself what you want. You want to know about the sales or discounts. You want to know about any new and exciting products or services being offered. You want crisp, clear images. You want things that make you feel good or things that make you smile... and so on. You can't go wrong if you're thinking about the wants of your reader before your own. 

Mike Donovan
BuyGifts.com
Marissa_R
Posts: 3,640
Topics: 435
Kudos: 215
Blog Posts: 306
Solutions: 85
Registered: ‎10-18-2010

Re: 7 Things Not to Do With Your Newsletter

Thanks Mike! I couldn't agree more! :smileyhappy:

Marissa Rogers
Community & Social Media Support

If you find my post helpful, and it answers your question, please mark it as an "Accepted Solution"

Are you on Twitter? Follow me here!