03-22-2012 03:41 PM
While perusing my Google Reader, I found that Future Fundraising Now had repurposed an older post from Karen Zapp’s nonprofit blog. Even though FFN had condensed the post, it had me intrigued. I know nothing about writing Fundraising Copy, but what Karen suggests spoke to me as I’m sure it will to your donors.
Change WE to YOU. It’s that simple. Here’s an example that Karen provides.
"We sent 220 volunteers to Joplin to help them rebuild. Ten families are now living in their homes again. This is just one example of what Acme Charity has done in this past year."
Now, we’ll change WE to YOU:
"You helped send 220 volunteers to Joplin. Ten homes were rebuilt and families are living in their homes again. This is just one example of what Acme Charity has done in this past year."
Which letter would you rather read?
Which one would cause you to want to help?
Check out Karen Zapp’s full article “What SINGLE change can improve any fundraising appeal”
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