We used the archive link to create social media share buttons in our email templates. We create important announcements for our clients and our subscribers enjoyed the ability to share that information with a single click. Without that feature we are forced to strip the buttons from our template and supply a less useful product.
This isn't a new idea-- instead a recent change to CC has made things difficult for my organization.
We used the old archive homepage on our website, as an elegant way for people to look read through all of our old monthly newsletters. Now, not only is there no feature to enter text, there is also not even the option of editing a campaign name. This means that if I used a functional name for internal purposes in the past (such as December newsletter, 2nd draft) that would be the name that appears on my archive. Because this is not website ready, it effectively means that if I want to continue updating my archive homepage, I'll need to re-create the whole thing in a new page on my website--creating the text, formatting it, and pasting the links to each individual newsletter, which goes back to 2010.
I will say that this archive homepage feature was one of the main things keeping us at Constant Contact. This service is a fairly substantial expense for our budget, and weighing the options, the archive homepage was something we didn't want to lose.
I recognize the need to continuously update the service for customer's needs. I imagine other people also put this option to use and will have to work hard to figure out a new solution.
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