In the Education world (we are a public school district), the term "Company" is not applicable to identify the place of employment. Therefore, I used custom fields to reflect appropriate choices for our registrants, i.e. "Name of School or Community Organization". The downside of this is that "School or Community Organization" cannot appear as identifying information in the "See Who Else is Registered" list as it is not the Company or Title information that can be shared. The choice of Company is not a universal label for all who use Constant Contact, like me!