I would like to see your reporting in a form that would be more useful to the user. First of all, allow the user to rename the custom reports to more easily identify them. Secondly, we are running a concert with a general ticket price of $30, but with some special $9 tickets to invited individuals who use a promo code to get that price. Your reports provide no easy way of finding out how many $30 tickets and how many $9 tickets have been sold without jumping through a bunch of Excel hoops. You should provide such information at a glance.