Franchise Opportunity Providers: Best Practices to Engage Your Newsletter Subscribers
Our DetailXPerts newsletter subscribers fall into one of two major categories - customers (detailing service users) or franchise prospects. While we've found that creating engaging newsletters for customers is a bit easier, we do wish to see some growth in the engagement we get from franchise prospects. Therefore, we'd appreciate any ideas and best practices that you can share from a franchisor's perspective.
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