New to Marketing

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JewellJ2
Regular Participant

New to Marketing

I work for a local company with only a few employees. I've been elected to take care of all the marketing, but have never had a job in marketing before.

Our main goal is to keep our clients informed about what's new and give them helpful tips.

What marketing advice do you have for a beginner? Any beginner mistakes to watch out for?

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EricL12347
Consulting & Training

Good morning!

 

One of the important first steps is to understand who your target audience is and why they would want to use your service or purchase your products.  The basics of marketing are the 4 Ps...Product, Price, Promotion, & Place.  Once you know whom you are targeting and why they use or purchase from you, you then want to use that information to fit into the 4 Ps.  Then you want to determine your marketing budget.  The marketing budget should be based on annual revenue.  The percentage will depend on your industry and growth goals.  This is something that I help my clients understand through the 14 plus years I've been fortunate to spend in the marketing space.  Once you have a framework of your budget, then it's time to develop the marketing plan.

 

Feel free to email me or call to discuss these steps.  Our company, ReachLocal, is a digital marketing agency that assists with these types of areas.

 

Eric Laylon

elaylon@reachlocal.com

484.343.5555

Senior Digital Marketing Consultant
ELaylon@reachlocal.com

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2 REPLIES 2
EricL12347
Consulting & Training

Good morning!

 

One of the important first steps is to understand who your target audience is and why they would want to use your service or purchase your products.  The basics of marketing are the 4 Ps...Product, Price, Promotion, & Place.  Once you know whom you are targeting and why they use or purchase from you, you then want to use that information to fit into the 4 Ps.  Then you want to determine your marketing budget.  The marketing budget should be based on annual revenue.  The percentage will depend on your industry and growth goals.  This is something that I help my clients understand through the 14 plus years I've been fortunate to spend in the marketing space.  Once you have a framework of your budget, then it's time to develop the marketing plan.

 

Feel free to email me or call to discuss these steps.  Our company, ReachLocal, is a digital marketing agency that assists with these types of areas.

 

Eric Laylon

elaylon@reachlocal.com

484.343.5555

Senior Digital Marketing Consultant
ELaylon@reachlocal.com

View solution in original post

Lois345
Occasional Participant

One beginner mistake is to not segment your lists so you can send targeted emails to each segment and not one huge general email to all!  Another is to do too much selling and not enough information that can be useful to the end consumer.  Fell free to reach out if you would like to talk a bit more... lois@amishexperience.com