Hello, I create a bi-monthly newsletter for a music promotion company. We just started a few months ago and have almost 350 contacts (trying to add more). Right now our open rate averages about 50%. I know it's hard to judge, but I was just curious what a desirable/acceptable open rate would be?
I just sent my first e-mail newsletter on Tuesday (2 days before Thanksgiving) and I already gotr a 57.1% open rate. More will be opened when the recipients return to work.