I've noticed that my spam complaints have SOARED all of the sudden starting about a month ago. I'm talking about a 400+% increase. I haven't changed the way I aquire addresses in 3 years and my newsletter/content has remained consistant over this time. The only thing I've noticed is that the vast majority of spam complaints come from aol and hotmail. Has anyone else noticed this?
Yes, I have....our complaints soared also. Constant contact has changed its reporting with aol and msn. From the article that I read it was done so Constant Contact could stay on the "good" side of these providers and also so they could remain in compliance with all anti-spamming laws.
I just sent out a "Please help us" newsletter letting people know that anti-spamming laws have changed and we needed to go through our contacts and update.
In the letter, I just asked that if they were no longer interested in getting our newsletters/promotions to please opt out at the bottom of the page. And for those who wanted to continue to recieve our emarketing....we offered them a $$$ off coupon to use with their next purchase and asked that they use promo code....UPDATE.
It seems to have worked....we had some opt out, most stayed in and only a couple of spam reports.