I work for a financial advisory firm and we have been using constant contact for only a few months now and we have an open rate of 44.2% right now. So far we have only been using it to contact our current clients but are looking to use it for active marketing.
I send monthly newsletters to homeowners pertaining to basement and crawl space environments. We sign up about 400 people per month from our Web site to the newsletter. My open rates have ranged from 55.9% to 34.8%. These are mostly opted-in addresses that we send to.
I am not a local, I am based in the UK and have used CC for a while. On my first promotion "Mothers Day" I managed a 57.8% oen rate, and from this we worked out a 67% take up rate on the promotion itself. We have just started to prepare a Fall Promotion and hope t get the same take-up rate.....well done CC
Hi - my open rate tends to run between 48%-51%, which I wasn't really happy about! Guess I should be! I do try to be as brief as possible, and show a few items that might pique a customer's interest so they'll come out to my web site. I try to customize the email campaigns with my banner and little graphics from my site throughout the email, to try and obtain the same "look and feel". I change the campaign format each time too, I don't use the same one with each mailing, to try and keep it fresh.
Any of that help? I see you're in Mass. - me too - greater Worcester area.
I have been using CC for about 2 months now. I primarily am using it for new fragrance announcements and upcoming gift-buying opportunities (Boss's Day, Secretary's Day, Best Friends Day, etc.). So far I seem to be averaging around a 57% Open Rate. The CT rate seems to run 5% though. I imagine that is because most of my subscribers know what we have available and I also present featured products on the email focused towards the topic.
Good luck to everyone with their marketing adventures!!!
I work for a financial newsletter. We send out weekly market updates. Our list is entirely comprised of people who have paid for a subscription. The weekly email is part of the service. Even then, our open rate hovers around 59%, with a click-through of about 23%. That rate is definitely seasonal. I have seen it as high as 70% during times when the stock market is tumultuous, and as low as 40% during the summer and winter vacation times.
We have a smaller newsletter with a smaller subscriber base that has a 79% open rate.
My biggest problem is with false positives. I always have people phoning or emailing to say that they didn't get the email, even though there have been no bounces reported.
We have been using CC for only a short time. We previously used a different email service. I already like CC MUCH BETTER!
We just sent out a newsletter, our first in months, though in the past we have done 2 a month. The response rates may vary from business to business I think, but from what I've seen and from what I'm reading, it's a numbers game and sales/orders are quite predictable - assuming you've got the basics down. Our latest newsletter so far has a 20% OPEN and 25% CLICK THRU. We then take the number we sent to, minus the bounces, minus the opt outs to get a "reached" number - newsletters that actually got through, though there has been some discussion that perhaps this is an inflated number and there's newsletters that appear to reach readers, but actually don't. Anyhow, then we take the number of orders received in the first 48 hrs. divided by the "reached", times 100 and that's our conversion number. And it's generally 0.5% to 3%, just like industry norms. Of course then you can go on from there and calculate ROI, though for us, even though we're in retail, some newsletters are more about keeping momentum. Momentum throughout the year, in terms of newsletter reminders and home page updates, in addition to a few other things, is a key ingredient to our holiday push. We've found that what we do in Aug., Sept., and Oct., though sales aren't booming, definitely impacts our success during Nov., Dec. and Jan., and CC is a powerful tool for us. This past newsletter we pushed a low ticket, simply to get eyeballs infront of our website, and perhaps take a few orders in the process. It's a ramp up to Nov. Hope that helps!