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What's Your Open Rate?

New Member

What's Your Open Rate?

I am running a Casino Training Centre based in South Africa and my major target market is the Casino Executive staff (the Management) so that they can accept our trainees into their properties. Currently my average opening rate is 27.8 % and a click-through of 2.7 %. I at least expected a 70% open rate... I think we can improve the open rate by direct communication. At times an automated e-mail from someone people don't have a relationship with is neglected. We also need to attend quickly to bounces.
Occasional Advisor

What's Your Open Rate?

I have often wodered the same....

Of 2800 subscriber list. We have a 38.4% open rate and 11% Click through. I have noticed the more Links the better the CT rate. Also, this CT rate may be a misleading score as once they get to your website they can navigate the site from the main site and not the newsletter. A Stat counter is a must!!! It's fun to see where they go.

How often does CC update the average on the reports? It seems to have been the same for a few years now.
Solution Provider

What's Your Open Rate?

To do "deep dives" on web site traffic and traffic patterns, I rely on the Google Analytics product, which is free. Yes, it does require you to place some Javascript code in the header of your web pages (since I have the same header on each page, that is much easier for me to implement) -- but the details of the report are hard to beat, especially for the price.

"Counters" unfortunately are notoriously unreliable indicators of web traffic.
Occasional Advisor

What's Your Open Rate?

Our open rate currently stands at 30%, and our click-through at 17%. I think that these figures are somewhat misleading, because not all of our emails have clickable links in them, and because we send to several different groups with radically different open rates.

Also, after speaking with our members, I've noted that some of those who say they open every email don't show up that way in CC. I think it must be because they don't/can't download image files, or receive text only campaigns. Does anyone know of a way to count how many people receive text only?
Occasional Participant

What's Your Open Rate?

We average 44% overall.

I'm kind of disappointed with that value because we are a small church with about 300 per mailing. We still meet in a school and are still a very close group. (You've got to be really interested in a church to go through the hassle of setting up in a school every week.) And almost everybody has and uses an email address. Email is our primary method of communication.

I'm wondering if firewalls are blocking the tracking image? We rarely have links in our mailings to the tracking image is the only way to track.

Dave Bower
River Oak Church
New Member

What's Your Open Rate?

I've gotten a 100% open rate on two campaigns. But of course, this was a VERY small distribution (20 members).

I think that open rate is as much a measure of how targeted your list is as it is a campaign success metric.
Occasional Participant

What's Your Open Rate?

I have a 48.5% open rate and 51.6% click thru. We sell real estate in a recreational/retirement market and our newsletter will feature events, area happenings etc. But mainly our new listings every month.
New Member

What's Your Open Rate?

Great discussion.

I'm interested to see if people see different average rates for different types of audiences.

For example, my technology client's business partner newsletter has an average open rate of 48.9%, which has gone up a few points each time we send out a new edition.

By contrast, we use CC for another tech client's customer-focused newsletter has an open rate of just 27%.

Any similar/different experiences or comments to share?

Thanks!
Occasional Participant

What's Your Open Rate?

I run a site dealing with preventive dentistry, alternative (in-home) oral health topics. My open rate is 38.1% and click-through is 36.1% on average.

I've been sending newsletters since 1997, signed on with CC a few years ago and used to get pretty upset when I found out that less than half of my recipients were opening my pearls of wisdom. Once I accepted that this is the way it is (as well as a whole lot of other disappointments in marketing), I simply decided to work with these numbers. Besides, CC claims that my click-through is far better than average, so that is encouraging.

A question I have for the group: Who out there is seriously and meticulously working on your headlines or email subjects of your campaigns in order to increase open rates? What about click-through? Are you reading Ted Nicholas? Dan Kennedy, etc? Does 'fear' do the trick? Something startling? Frankly, I am getting pretty tired of the "...I had to beat the stuffing out of (another famous marketer) for the following information..." subject lines, the 60 paragraph promotional email attached and the pitch for a $97 ten page report. Apparently these guys are somewhat successful as they keep coming at you with this approach, but I always felt my readers were far more intelligent than to hit them with this sort of thing.

Otherwise, what IS working for you?

Thanks,
Tom
Mizar5.com
New Member

What's Your Open Rate?

I am only trying this out for the Chevrolet dealership I work at. I sent out a campaign with a 9 photo's of nine vehicles with links to a details page on our site about that vehicle. It was really only a test to see if there is anything to this for us. I think there is if done in a professional manner. My open rate is 48% with 38% clicks. I am working on a newsletter that should look really good. If this gets half the response my test email got I am signing up ( I am only on the trial). There are no other dealers in my area doing this, and probably not many, anywhere in the country. So maybe we are on the cutting edge. Who knows? Also, can someone tell me how long I should consider a campaign active? When should I stop using the stats for that campaign? Did that make sense?