Though these days are still popular as standalone events, more and more sales and donation campaigns stretch out over a longer period of time, with the weekend acting as a centerpiece. Keep your email campaign traditional, or design your emails to fall outside of the main weekend, depending on your needs and what the competition may be doing.
Hey! I'm Nick and I am the Social Media & Content Manager for the Community and Social Care team here at Constant Contact, aka @CTCTHelp on Twitter. When I'm not at work you can find me kayaking, hiking, and reading.