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How to use GIFs in your campaign


We know GIFs as those little animated images that you see on different websites. But did you know that you can insert GIFs into your Constant Contact campaigns






That's right! You can upload and insert a GIF just as you would a regular image. Adding a GIF into your campaign can certainly liven up a static campaign and add some personality. Here are a few things you should know before adding a GIF into your campaign.


  • Just like images, GIFs need to be under 5MB in size in order to be uploaded into the Constant Contact library. 
  • Less = more. Putting too many GIFs into a campaign can be distracting and pull your reader away from the message you are sending. Just a few will do!
  • Right along the lines of less = more, choose GIFs that are shorter in length (like the one I used above). Longer GIFs are larger in file size and may not even upload properly but they also take your readers' focus away from your message.
  • There are some email clients that don't support GIFs and will only show the first frame of the GIF. It's important to keep this in mind and send yourself previews to make sure that the first frame still makes sense even if the GIF doesn't play. 


So, how can you use a GIF in your campaign? Here are few suggestions:


  • Display a reaction - are you excited about a sale that you are having or want to promote something great happening with your business or organization? Show your readers how excited you are by using a GIF!
  • Support your message - Maybe you work for a nonprofit animal shelter and you are trying to raise money. Try including a GIF of cats or dogs so your readers remember who their donation would be helping.
  • Show personality - Readers love seeing personality in an email. Use a GIF to have a fun opening or closing message. Maybe like this:


Want more ideas on how to use GIFs? Look no further than our Blog!


We're interested to know how you will use GIFs in your campaigns. Feel free to let us know or share your "giffed out" campaign on our Critique My Campaign board! As always, we are here to answer any questions you might have as well. 


I am the Community and Social Care Manager at Constant Contact. I love being able to assist our customers here in the Community and through social media and help them succeed with their email marketing. Outside of work, I like to read, find the best taco around, and plan my next adventure.


Hi @JIMA68


So sorry to hear this is happening! I took a look at your campaign and can see exactly what you are describing. In fact, your gif only plays once in both your campaign and the Library itself. Was this a gif you created yourself? There is a setting when creating a gif that will cause it to play only once instead of in a loop. However if you take a look at your library you will now see a Support Copy of your gif. Out of a courtesy this Support Copy has been edited so it may continuously loop correctly. I hope this helps!

Regular Visitor

I'm having the same problem as @JIMA68, where the GIF plays just once instead of looping. We've set it to loop forever in Photoshop before exporting as a GIF. Any tips?


Hi @EmmaC298! I was able to fix your GIF and it should now be looping. When I opened it in Photoshop, it was set to play once. Please note that this was done as a courtesy and we do not offer any specialized image editing services as part of our general support. 

Regular Visitor

Thank you @Caitlin_M! Do you have any ideas as to why the looping would be disabled or compromised somewhere along the road in exporting the file & uploading to Constant Contact? We're new to CC but have made lots of GIFs for use in email before, and are familiar with setting them to loop infinitely. If you have any exporting or uploading best practices, we'd appreciate it. Thank you!


Hi @EmmaC298


These are great questions! I apologize at this time we don't have any articles about creating gifs, this is something you would have to further troubleshoot on your end. We do however have some best practices for uploading gifs into your account and basic troubleshooting information as well.