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How to use GIFs in your campaign


We know GIFs as those little animated images that you see on different websites. But did you know that you can insert GIFs into your Constant Contact campaigns






That's right! You can upload and insert a GIF just as you would a regular image. Adding a GIF into your campaign can certainly liven up a static campaign and add some personality. Here are a few things you should know before adding a GIF into your campaign.


  • Just like images, GIFs need to be under 5MB in size in order to be uploaded into the Constant Contact library. 
  • Less = more. Putting too many GIFs into a campaign can be distracting and pull your reader away from the message you are sending. Just a few will do!
  • Right along the lines of less = more, choose GIFs that are shorter in length (like the one I used above). Longer GIFs are larger in file size and may not even upload properly but they also take your readers' focus away from your message.
  • There are some email clients that don't support GIFs and will only show the first frame of the GIF. It's important to keep this in mind and send yourself previews to make sure that the first frame still makes sense even if the GIF doesn't play. 


So, how can you use a GIF in your campaign? Here are few suggestions:


  • Display a reaction - are you excited about a sale that you are having or want to promote something great happening with your business or organization? Show your readers how excited you are by using a GIF!
  • Support your message - Maybe you work for a nonprofit animal shelter and you are trying to raise money. Try including a GIF of cats or dogs so your readers remember who their donation would be helping.
  • Show personality - Readers love seeing personality in an email. Use a GIF to have a fun opening or closing message. Maybe like this:


Want more ideas on how to use GIFs? Look no further than our Blog!


We're interested to know how you will use GIFs in your campaigns. Feel free to let us know or share your "giffed out" campaign on our Critique My Campaign board! As always, we are here to answer any questions you might have as well. 


I am the Community and Social Care Manager at Constant Contact. I love being able to assist our customers here in the Community and through social media and help them succeed with their email marketing. Outside of work, I like to read, find the best taco around, and plan my next adventure.

New Member

I'm trying to upload GIFs that are less than 5MB, but the system says it can't upload the file type. What am I doing wrong?

CTCT Employee

Hey there @JamieS832 


Thank you for coming to the community to ask this great question!

We have seen in the past that some gifs, even when they are under 5MB, will refuse to upload into the library. I can definitely understand the difficulties this may cause, but I'd like to thank you for bringing it to our attention that this bug is affecting you as well. I will be sharing this with our team.


In the meantime I would recommend attempting to add the gif in one of these 2 methods:

  1. You can take the gif to, and select Gif Optimizer. Use the lossy GIF to compress the gif. It does not have to be much, the minimum is 5. This does not always work, but we have had success with some gifs.
  2. Or, you can upload the image to another image host and add it as a URL.

Please let us know if you run into any other difficulties along the way, we're more than happy to help!