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How to use GIFs in your campaign

Moderator

We know GIFs as those little animated images that you see on different websites. But did you know that you can insert GIFs into your Constant Contact campaigns

 

 

grootwow.gif

 

 

That's right! You can upload and insert a GIF just as you would a regular image. Adding a GIF into your campaign can certainly liven up a static campaign and add some personality. Here are a few things you should know before adding a GIF into your campaign.

 

  • Just like images, GIFs need to be under 5MB in size in order to be uploaded into the Constant Contact library. 
  • Less = more. Putting too many GIFs into a campaign can be distracting and pull your reader away from the message you are sending. Just a few will do!
  • Right along the lines of less = more, choose GIFs that are shorter in length (like the one I used above). Longer GIFs are larger in file size and may not even upload properly but they also take your readers' focus away from your message.
  • There are some email clients that don't support GIFs and will only show the first frame of the GIF. It's important to keep this in mind and send yourself previews to make sure that the first frame still makes sense even if the GIF doesn't play. 

 

So, how can you use a GIF in your campaign? Here are few suggestions:

 

  • Display a reaction - are you excited about a sale that you are having or want to promote something great happening with your business or organization? Show your readers how excited you are by using a GIF!
  • Support your message - Maybe you work for a nonprofit animal shelter and you are trying to raise money. Try including a GIF of cats or dogs so your readers remember who their donation would be helping.
  • Show personality - Readers love seeing personality in an email. Use a GIF to have a fun opening or closing message. Maybe like this:
whale.gif

 

Want more ideas on how to use GIFs? Look no further than our Blog!

 

We're interested to know how you will use GIFs in your campaigns. Feel free to let us know or share your "giffed out" campaign on our Critique My Campaign board! As always, we are here to answer any questions you might have as well. 

Caitlin_M

I am the Community and Social Care Manager at Constant Contact. I love being able to assist our customers here in the Community and through social media and help them succeed with their email marketing. Outside of work, I like to read, find the best taco around, and plan my next adventure.

20 Comments
Occasional Visitor

I just inserted a gif into my email but all I see is a static image. Why won't it play? 

Moderator

Hi @HaugensG

 

I'm sorry to hear your gif is not playing as it should! What email client are you using? Not all email clients support animated GIFs and will sometimes only display the first frame of a GIF. 

Occasional Visitor

Not sure who is my "email client". I have email that goes to my web hosting service before getting fetched by gmail. I also have a couple of gmail addresses so it sounds like gmail is my "email client". HOWEVER, the gif was not playing when I previewed it within Constant Contact so I am guessing that it had nothing to do with my email client since it hadn't been sent yet, right?

Moderator

Hi @HaugensG 

 

Thank you for helping to clarify these details. After looking into your gif further, we can see it is actually only one frame. How did you save this gif? Because it appears to only be one frame, we would suggest taking a look at your gif again. Making sure this gif has been save correctly is always a great step. In fact, try checking your resources or the help center for your gif creation program for any information on saving gifs.

Occasional Visitor

Thank you for looking into it. I took an MP4 into photoshop to create it. The first attempt was too big a file and Constant Contact choked when I tried to upload it. I shortened the video clip in Photoshop and resaved it but it seemed to be longer than one frame. Well, thanks for your help. I loved the idea of a custom made gif but it looks like I will need to work on this more!