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Including Emojis in the Subject Line for the Third-Generation Editor

Moderator

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Having the ability to include emojis in the subject line of a Constant Contact email has been a popular request from our customers. We are happy to let you know that this is now possible in our third-generation editor!

 

For those that don't know, emojis are small picture icons that represent objects, emotions, and actions. Including them in your subject line can help your campaign stand out and show a little bit of whimsy, if used appropriately. 

 

Here is a link to our article that will show you how to include emojis in your emails. But how can you make sure that you are using them correctly?

 

 1. Test, test, test!

 

We always recommend testing your emails before sending but this should definitely be done when including emojis. Different email clients and mobile devices can read emojis differently (or sometimes not at all). However, emojis do not show in test emails so you will need to send the email in order to see the emojis in your inbox. We suggest creating a list with your email on it and maybe a few others in order to test on different devices, email clients, and browsers. After testing, you can then make a copy and send your email to your contacts. 

 

 2. Use sparingly

 

Just like exclamation marks or other types of punctuation, too many emojis in a subject line can turn off readers and maybe even get your email marked as spam. Use emojis to capture an emotion or show the tone of your email, like using a happy face to show you're excited about an update you want to share. Or maybe you work with animals. Your contacts don't need to see a whole zoo so keep it simple with one or two animal emojis. 

 

3. Keep it relevant

 

Using seasonal and holiday emojis are a great way to stay relevant. The weather is getting warmer here and using a sun emoji would be great to add to a subject line about your business' summer hours. A financial institution may think that emojis are not for them, but there are plenty of more "conservative" emojis that can be used in your subject line, such as a graph or a clock for time-sensitive information. 

 

 

 

Check out some additional best practices for using emojis in your subject line here!

 

 

We can't wait to see how our customers will be using emojis in their emails. Want to show off your creative subject line? Comment below with a screenshot! 

Caitlin_M

I am the Community and Social Care Manager at Constant Contact. I love being able to assist our customers here in the Community and through social media and help them succeed with their email marketing. Outside of work, I like to read, eat anything I can, sing loudly in my car, and plan my next adventure.

17 Comments
Visitor

Why am I getting this error message when I followed the instructions from  your help article on how to include emojis?

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CTCT Employee

@chrisS156

 

Thank you for reaching out to the Community. That is a great question! From your screen shot, it appears you are using our original editor. For adding emojis, you will want to use our new 3GE editor that is available in your account.

 

You can access the 3GE editor by following these steps: click Campaigns at the top left of your account, and select the Create button on the right. You will then see a pop up of choices appear, and select Email at the top. This will take you to the 3GE templates. Click here for getting started using our 3GE editor.

 

In the meantime, if you have any further questions please feel free to reach out to us here. We are always happy to assist you in any way we can!