Showing results for 
Search instead for 
Did you mean: 

Tagging contacts in your account to send targeted emails

CTCT Employee

Looking for a way to better target your emails, or segment your lists to more effectively market to your contacts? We’ve got just the thing for you! In our new 3rd Generation Editor, we’ve recently rolled out an update that allows you to use tags to narrow your lists into more specific groups of contacts. Are you a pet shop struggling with bird food sales? This update will help you target just the bird owners on your list, making it easier for them to get the information you want them to see!  Here’s how it works: Whenever you’re uploading a list of contacts to your account, on the final step of the upload process you can use the “add tags” option to tag those contacts before you put them into your newsletter list.
Tag Contacts.png
This way, you don’t have to create a brand new list for each subcategory of your customer base. “But Brandon, what if I want to send an email to everyone on my list EXCEPT the bird owners? (Everyone knows those bird owners can be a little sensitive when the email isn’t about their animal.)” Never fear, we also have the “exclude” option when using tags! So when you want to send an email about pet food being on sale but you’re fresh out of bird food, you can exclude the bird owners so they don’t receive an email that doesn’t pertain to them. When it comes time to schedule your email, after selecting your list, simply click “narrow by tag” and then choose whether you would like to INCLUDE or EXCLUDE that tag from the list you’re sending to. (Click here for one of our help articles that provides a walkthrough of this process if you’d like to save it for your own reference).

And that’s it! Segmenting your lists and targeting your email to a specific group of contacts can be a great help in improving your open rate, so try it out sometime and see what kind of results you get!


Hi! My name is Brandon and I have been with Constant Contact since 2015. I currently specialize in both support and billing, and I really enjoy helping our customers learn the ins and outs of the product, as well as providing best practices and ideas to help make their email marketing as successful as possible!


Hello @AdamR932,


Great question! You are correct only those who have access to your Constant Contact account can add/remove tags from a contact. Contacts will be none the wiser as to which tags they might be on. 


EXCLUDE by tag option is available. I can choose list(s), then have the email sent only to contacts in those lists WITH a certain tag, but it's more useful for me to be able to send the email to everyone BUT those with that tag . I only have 4500 or so contacts. 




Being able to exclude contacts by tag, so you can send to everyone on the list except those tagged is not a feature we currently provide so I apologize for any inconvenience it may cause. I’d be happy to pass along your feedback for this request to our developers. What I do recommend as a work around for this is to create a list with the contacts you want to email, minus those with the tag.

Occasional Visitor

Can you add two tags per client? (If you want to send the email out to those who have a dog and a cat, but not others?

CTCT Employee

Hi @NanM11!


You sure can add two (or more) tags per contact, so if they were interested in both Cats and Dogs, but not Birds, you could make a targeted campaign to both the Dog and Cat tags when sending. Bear in mind, though the contact would have both tags, when sending out the email to the two tags, that contact would still only get one copy of the email. It would not get duplicated.


Gwendolyn B
Customer Engagement Specialist