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The Anatomy of an Email

CTCT Employee

You’ve got your contacts loaded and maybe you’ve even sent out a few emails already. But if you’re asking yourself “How should my email look to make me stand out as a professional?” you’re not alone.

Best practices for how an email should look are much like that of a website. They’re constantly changing to meet the demands of keeping customers engaged. That’s where we come in!

As a Customer Engagement Specialist with Constant Contact, a few things I always tell customers to focus on are a strong subject line, two to three colors, three or less images, and most importantly: a call to action.


Let’s take a closer look at the anatomy of an engaging email! (TIP: Click on the below image to download a PDF version)


Anatomy of an Email


"Having trouble downloading the PDF?  Try this link instead"


Let us know your favorite tip! and Have a topic that you'd love to see a PDF on?  Let us know.


Hi , my name is Jonathan. I have been working for Constant Constant since August 2015 and currently serve as a Customer Engagement Specialist, helping customers via phone support. I recently joined the Community Health and Social Media Support team and look forward to helping customers here on the Community page and on our social media channels. Please, feel free to ask any questions you may have.