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If you use the same email design over and over, adding a simple background pattern is a great way to change things up! It’s become a standard tool in email design adding a visual dimension to something that can otherwise appear two-dimensional and “flat”. Think of it as adding a bit of variation for the eye that enhances the content of your email. However, it should complement the design of your email campaign and not over-complicate it. Think of it as an easy way to create a professional and well-designed message! Here are some reasons why you should consider adding a background pattern…

 

Branding

Your brand is distinctive and helps you make your mark. And including a background pattern that reinforces or accentuates your brand colors is a smart approach. You can select from standard or custom colors too. Here’s an example:

 

Go from this…                                                                                         To this…

 

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More Exciting

While still allowing for good readability, using a background pattern as a design element can add even more customization to your email campaigns. You can take your email campaign from basic to sensational with a single click! Check it out:

 

Go from this…                                                                                          To this…

 

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Impress

A well-used background pattern can help make the lasting impression you need to succeed. Think of it as bringing on the wow factor! Take a look:

 

Go from this…                                                                                        To this…

 

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Don’t worry if you don’t think you have an eye for it – we make it easy! Our email templates already come with the ability to select either a solid background or a patterned background. In the editing area just click Design and select Change Pattern. Then use the scroll bar to find a pattern you like, click on it to apply it to your email campaign, and then click the X to return to the Design tab:

 

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Adding a background image can help attract more focus to the content all the while accentuating your brand colors, making your email more exciting, and impressing your readers. Remember to preview and test your email campaign to both desktop and mobile before sharing it with your contacts. You’ll want to ensure it looks its best!

 

Have any questions about the above article? Let us know! We’d also love to know your favorite or “go to” background pattern that you regularly use in your email campaigns.

 

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I am super excited to reveal an oft-requested update to our “Tag” feature. You can now exclude tags when sending your campaign! This is a great addition to the product as it opens up more flexibility when scheduling your campaigns so you can ensure the right people get the right email. Please keep in mind this feature is only available in our Third Generation Editor

So, how does this work? Let’s take a look at an example of scheduling including a tag: We have a popular example to use around the support floor when discussing tags. “Imagine you’re a pet store owner and you cater to dog owners and cat owners. For simplicity’s sake, you have a general mailing list because many of your email campaigns are about store-wide promotions and events. But occasionally, you have something that really only benefits dog owners. This is where tags come into play. When you get to the scheduling page, after selecting your general mailing list, there will be an option to narrow recipients by tag. This way if you only want to send to dog owners you can select their tag and schedule away.”

Now, as you will see in the picture below, there is a way to exclude tags as well. And it’s super easy!

Let’s say you have one mailing list and three tags: Dog Owners, Cat Owners, and Bird Owners. You have a promotion that only targets dog owners and cat owners. Now you can choose to exclude bird owners from receiving the mailing. And who likes bird owners, anyway? Just kidding!

 

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But wait, Nick. If I want to exclude bird owners why don’t I just select Dog Owners and Cat Owners and choose the option “Send only to contacts who are also tagged with?” You certainly could! So let’s look at an example where it would make more sense to exclude a particular tag:

Let’s say that you have created multiple lists for the different contacts you have met at conventions or events you have attended. You want to send out an end-of-year donation email but want to exclude the people who have already donated throughout the year. You have already gone through and tagged the contacts that made donations and are now ready to send the email. You choose to exclude the people with the “already donated” tag and off the email goes! As more people donate you can then go back and add more contacts to the “already donated” tag in case you need to send the email out again.

Tags transcend the boundaries of lists. You have multiple lists that serve specific functions or cater to specific audiences but sometimes you need to either target a group of people that overlap between the different lists or exclude a group of people where the content going out to all your lists isn’t relevant.

Anyone have successful tag stories? What do you find useful about using tags?

See how you can insert these fun little icons into your Constant Contact email's subject line!

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Facebook Marketplace.pngWe are happy to reveal that the Facebook Join My Mailing List app has undergone a recent update and the downloading and editing process is easier than ever! Read up on the new updates and learn how to make sure your form is noticed on your Facebook Fan or Business page. Constant Contacts Facebook Join My Mailing List app helps you collect new contacts from your Facebook page and add them to the email list of your choice with ease. 

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Did you know that Constant Contact pushes updates to our product regularly?  We wanted to make sure that you get all of the latest and greatest information right here in the Community. We will also be linking off to other resources for you to stay up to date on all of the new features or enhancements! Let's jump right on in - find out what changes we made to our product in April!  

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You may have heard of this great action block in our 3GE editor called the RSVP block. It's a simple way to collect RSVPs to an event your small business or nonprofit is hosting, especially if it's something small where you only need a head count. Recently, there has been an update to the landing page that displays when a person goes to RSVP for your event, but isn't on your contact list. People will see this new landing page when you publicly share the URL through a Social Share post or include the link to your campaign on your webpage

 

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You asked for an easier way to get your contacts from Outlook to your account, and we are pleased to announce our new Outlook integration! We now offer a new and improved contact syncing app for Outlook, which is compatible with Outlook versions 2010, 2013, and 2016. Please note, this is only available for the Windows Operating system on versions  7, 8 & 10

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We know GIFs as those little animated images that you see on different websites. But did you know that you can insert GIFs into your Constant Contact campaigns

 

 

 

 

That's right! You can upload and insert a GIF just as you would a regular image. Adding a GIF into your campaign can certainly liven up a static campaign and add some personality. Here are a few things you should know before adding a GIF into your campaign.

 

  • Just like images, GIFs need to be under 5MB in size in order to be uploaded into the Constant Contact library. 
  • Less = more. Putting too many GIFs into a campaign can be distracting and pull your reader away from the message you are sending. Just a few will do!
  • Right along the lines of less = more, choose GIFs that are shorter in length (like the one I used above). Longer GIFs are larger in file size and may not even upload properly but they also take your readers' focus away from your message.
  • There are some email clients that don't support GIFs and will only show the first frame of the GIF. It's important to keep this in mind and send yourself previews to make sure that the first frame still makes sense even if the GIF doesn't play. 

 

So, how can you use a GIF in your campaign? Here are few suggestions:

 

  • Display a reaction - are you excited about a sale that you are having or want to promote something great happening with your business or organization? Show your readers how excited you are by using a GIF!
  • Support your message - Maybe you work for a nonprofit animal shelter and you are trying to raise money. Try including a GIF of cats or dogs so your readers remember who their donation would be helping.
  • Show personality - Readers love seeing personality in an email. Use a GIF to have a fun opening or closing message. Maybe like this:

 

Want more ideas on how to use GIFs? Look no further than our Blog!

 

We're interested to know how you will use GIFs in your campaigns. Feel free to let us know or share your "giffed out" campaign on our Critique My Campaign board! As always, we are here to answer any questions you might have as well. 

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Now is a great time to see what Autoresponders are all about!

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Do you ever wish that you could know what your readers are thinking? Well, using our poll block, you have a fast and easy way to get feedback and information from your readers. 


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