Here at Constant Contact, we are an industry leader in email delivery. This is no accident. All of our Terms and Conditions are designed to ensure the best possible delivery rate. That being said, it’s expected that most email campaigns will have some level of bounces. Knowing the cause and reasons behind these bounces can help you as a marketer ensure you are mailing to the most current, engaged list that you can. Over the next few months, I will be writing about Constant Contact’s various bounce categories to (hopefully) clear up any questions you may have. In this post, I will be focusing on Non-Existent and Suspended Bounces.
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If you use the same email design over and over, adding a simple background pattern is a great way to change things up! It’s become a standard tool in email design adding a visual dimension to something that can otherwise appear two-dimensional and “flat”. Think of it as adding a bit of variation for the eye that enhances the content of your email. However, it should complement the design of your email campaign and not over-complicate it. Think of it as an easy way to create a professional and well-designed message! Here are some reasons why you should consider adding a background pattern…
Your brand is distinctive and helps you make your mark. And including a background pattern that reinforces or accentuates your brand colors is a smart approach. You can select from standard or custom colors too. Here’s an example:
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While still allowing for good readability, using a background pattern as a design element can add even more customization to your email campaigns. You can take your email campaign from basic to sensational with a single click! Check it out:
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A well-used background pattern can help make the lasting impression you need to succeed. Think of it as bringing on the wow factor! Take a look:
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Don’t worry if you don’t think you have an eye for it – we make it easy! Our email templates already come with the ability to select either a solid background or a patterned background. In the editing area just click Design and select Change Pattern. Then use the scroll bar to find a pattern you like, click on it to apply it to your email campaign, and then click the X to return to the Design tab:
Adding a background image can help attract more focus to the content all the while accentuating your brand colors, making your email more exciting, and impressing your readers. Remember to preview and test your email campaign to both desktop and mobile before sharing it with your contacts. You’ll want to ensure it looks its best!
Have any questions about the above article? Let us know! We’d also love to know your favorite or “go to” background pattern that you regularly use in your email campaigns.
I am super excited to reveal an oft-requested update to our “Tag” feature. You can now exclude tags when sending your campaign! This is a great addition to the product as it opens up more flexibility when scheduling your campaigns so you can ensure the right people get the right email. Please keep in mind this feature is only available in our Third Generation Editor.
So, how does this work? Let’s take a look at an example of scheduling including a tag: We have a popular example to use around the support floor when discussing tags. “Imagine you’re a pet store owner and you cater to dog owners and cat owners. For simplicity’s sake, you have a general mailing list because many of your email campaigns are about store-wide promotions and events. But occasionally, you have something that really only benefits dog owners. This is where tags come into play. When you get to the scheduling page, after selecting your general mailing list, there will be an option to narrow recipients by tag. This way if you only want to send to dog owners you can select their tag and schedule away.”
Now, as you will see in the picture below, there is a way to exclude tagsas well. And it’s super easy!
Let’s say you have one mailing list and three tags: Dog Owners, Cat Owners, and Bird Owners. You have a promotion that only targets dog owners and cat owners. Now you can choose to exclude bird owners from receiving the mailing. And who likes bird owners, anyway? Just kidding!
But wait, Nick. If I want to exclude bird owners why don’t I just select Dog Owners and Cat Owners and choose the option “Send only to contacts who are also tagged with?” You certainly could! So let’s look at an example where it would make more sense to exclude a particular tag:
Let’s say that you have created multiple lists for the different contacts you have met at conventions or events you have attended. You want to send out an end-of-year donation email but want to exclude the people who have already donated throughout the year. You have already gone through and tagged the contacts that made donations and are now ready to send the email. You choose to exclude the people with the “already donated” tag and off the email goes! As more people donate you can then go back and add more contacts to the “already donated” tag in case you need to send the email out again.