Bounce rate increased hugely from the last email to the most recent

DaniS45
Rookie
0 Votes
I sent an email on February 23rd and had 21 bounces, but when I sent a more recent email to the same list on March 28th, I had over 200 bounces. I can't figure out what would have caused such a huge jump. I am new to designing email campaigns, but try to stay within the recommended guidelines to avoid spam and bounces. Is there something obvious that I just don't see?
1 REPLY 1
William_A
Administrator
0 Votes

Hello @DaniS45 ,

 

Your account hasn't been setup for email self-authentication, despite having your own domain. If there's been any changes to the filtering or security algorithms of your recipients, this lack of self-auth may be having an effect on the bounce triggers.

 

I'd advise setting your account up for self-authentication, and reach out to our Delivery team if you'd like further specialized insight or general guidance on the setup process.


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William A
Community & Social Media Support
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