Include the subject line of the email in reporting

The reporting feature is really great and includes a lot of good information about the last 50 campaigns. But we are trying to work on improving our open rate with better subject lines but right now, I have to export the csv file from reporting then manually enter the subject line for each of the campaigns listed. Would be great if that was automatically included. Seems like other people would want it as well, because as we all know a good subject line is key to getting a good open rate. 

Thanks!

24 Comments
Anonymous
Not applicable

We all want it and have been asking for it for years.  Someday they'll listen.   Maybe.

Patrick_W
Moderator
Status changed to: Voting Open
 
Friends_Fort_Myers_Library
Frequent Participant

A good suggestion. Hope they do it.

 

HoffmanInstitute
Frequent Participant

It would be great to have the subject line for the email campaign appear in the comparison report. This would help us evaluate the effectiveness of the subject line along with the other analytics available in this report. Thank you for creating the Compare Report. Another great tool.

DavidS176
Occasional Participant
Add subject line to the information listed in reporting.
Patrick_W
Moderator
Status changed to: Voting Open

Great feedback @DavidS176!

Anonymous
Not applicable

YES PLEASE. (Side note - we've only been asking for this for, what, five years now? Don't hold your breath that it will happen.):wink:

CalumM06
Consulting & Training
In reporting, it would be nice to see the email subject line as one of the columns. This can be next to the campaign name.
EllenM
Participant
How do we get subject lines visible in reporting?
Beatriz_R
Employee
Status changed to: New

Hello @EllenM,

 

Thank you for bringing this up, however at this time it is not possible to display the Subject Line in the Reporting screen. I've passed your feedback along for voting.

Anonymous
Not applicable

Robly does it. Just sayin'. :unamused:
They also have a feature where you can see who hasn't opened your email in the past N months, so you can easily delete a whole bunch of useless contacts.
On the flip side, I do like now being able to see in the CC reports which lists got which emails.

constitutingamerica
Regular Participant
Hi - I think it would help to include a column for subject line and even pre-header on the reports - so if an email does particularly well, it's possible to see immediately what subject line was used.
MikeR794
Occasional Participant
Currenlty you do not offer the ability to see open rate by subject line................CRITICAL. Right now I have to name my campaign the subjectline to see and performance metrics.
Anonymous
Not applicable

Just pointing out that we are almost two years from the initial comment here, and this is by far from being the only set of requests for this, and nothing has been done.  CC keeps saying "TRY A/B TESTING!  USE DIFFERENT SUBJECT LINES" but doesn't give the subject line in the download reports. 

To put this into perspective, I have two months' worth of emails to put into a usable report format. For us for this two-month period, that is 69 emails. SIXTY-NINE.
Sixty-nine emails for which I have to click on the email, copy the subject line, and paste it into a report. 

Robly (another email service) has subject lines in its reports.  MailChimp has them. I would assume other services do as well, but I don't have accounts with them.

I ask you, how is a marketing department supposed to make decisions when we can't get all the info on one place?  How am I supposed to brag on CC when it makes us spend this much time on something that ought to be automatically available as part of a report. 
(For the record, this has been a problem for w-a-y longer than two years.) 

JoshuaH925
Health Practitioners & Centers

This is still a good idea I haven't looked much at the reporting but I can tell you seeing a subject line instead of the campaign name will tell you so much more. What words were used to grab their attention to get them to open the campaign is so much more useful than some random name you used to keep it straight. The name can stay but the subject would be a huge improvement when analyzing open rates.

JoshuaH925
Health Practitioners & Centers
Subject line next to open rate would greatly improve analytics on how to better grab the contacts attention.
KatrinH98
Regular Participant

Two reporting export improvement suggestions based on what   provides (that's extremely helpful in analyzing data). 1) Add subject line instead of or in addition to the campaign name (which doesn't always get changed). 2) Add day of the week to the time sent or as an additional column Please and thank you!

ClayB267
Participant

Wow...I'm amazed this hasn't been addressed

JulieL34
Super Participant

Definitely need to see both subject lines and preheaders in reports. It's ridiculous to have to look up an email you filed and THEN view it in your mobile device, to find out what the preheader was. And if only part of it shows you don't even know what you had in full. This doesn't seem like rocket science.

 

Also would like access to all the history, why cut it off? Sometimes there are good reasons to look at some older mailings' statistics. If you can't offer that, then offer a feature that lets you download the data from groups of reports so you can store them for the time when they disappear.

AnneMarieS03
Participant
could this page https://app.constantcontact.com/pages/reporting/campaigns#/emails include the subject line of the email in the dashboard overview instead of the internal title of the email? It would be more helpful when evaluating top line open rates.
user1323
Occasional Participant

Is there any update on this? Still no action taken. We should be able to evaluate Subject Line performance of past campaigns.

JulieL34
Super Participant

Also, the automated emails sent by the Constant Contact bot, the ones that tell you how your campaign is doing so far, for instance, use the subject line when they refer to the campaign. But when we look at our list of campaigns we see our abbreviated description which is not always the same. So obviously there is a way your system can pull the subject line, why not include it in our reporting? It's a no-brainer, as far as I'm concerned.

JulieL34
Super Participant

So this thread dates back to November 2016 and nothing has happened yet. Is it on anyone's list to consider? Both the subject line and preheader are in separate fields in your underlying database, so why can't they be included in the reports dashboard? There's even an extra line where one of them could be put, without occupying more space, since the open number and percent are shown on 2 lines in the right hand columns.

 

 

JulieL34
Super Participant

Still wondering whether there is any active consideration about including the subject line and preheader in the reports dashboard. No one is even weighing in with the stock answer "our team is looking into this"

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