I would like to be able to measure the level of engagement of my prospects and clients by the number of times that my emails were opened. This information will be available in my email reporting. I will be able to run a report and the report will tell me the people that have opened my email the most and the number of times that this particular email has been open.
Also, I would like to have the option if my email was forwarded to somebody else? All this is available on Watson Campaign Automation.