Constant Contact Standalone Marketing Products
Reply
Highlighted
Posts: 232
Topics: 55
Blog Posts: 18
Solutions: 7
Registered: ‎01-23-2009

Constant Commentary: 102,000 Reasons NOT to Run a Daily Deal

[ Edited ]

102,000 Reasons NOT to Run a Daily Deal

by Dave Gilbertson

 

"In November, news began to spread of Need a Cake, a small bakery outside London that was in danger of going bankrupt because they ran a daily deal offering a dozen cupcakes for 75% off the regular price and sold too many cupcakes.

 

102,000 cupcakes to be exact.

 

Employees were trudging in at 2 a.m. to bake cupcakes, customers were flooding in the door and buying no more than the dozen allotted in the deal, and, worst of all, many of them never came back again..."

 

Read full article: 102,000 Reasons NOT to Run a Daily Deal

 

Rosalind Morville
Senior Social Support & Community Manager
Posts: 5,071
Topics: 665
Kudos: 299
Blog Posts: 348
Solutions: 141
Registered: ‎10-18-2010

Re: Constant Commentary: 102,000 Reasons NOT to Run a Daily Deal

This post thread is archived, content is saved for education. Links will not be updated. If you need additional information please create a new post. 

Marissa Rogers
Community & Social Media Support

If you find my post helpful, and it answers your question, please click "Accept as Solution".

Are you on Twitter? Follow me here