02-28-2012 10:12 AM
102,000 Reasons NOT to Run a Daily Deal
by Dave Gilbertson
"In November, news began to spread of Need a Cake, a small bakery outside London that was in danger of going bankrupt because they ran a daily deal offering a dozen cupcakes for 75% off the regular price and sold too many cupcakes.
102,000 cupcakes to be exact.
Employees were trudging in at 2 a.m. to bake cupcakes, customers were flooding in the door and buying no more than the dozen allotted in the deal, and, worst of all, many of them never came back again..."
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