Hi @L76051 - Welcome to our community! Thanks for joining and sharing. You definitely have the right attitude, and I think your website looks great!
What would you say is your primary marketing goal this year?
What would you say is the most popular service you offer? On the main page of your website I see the neck package, chin hair package, and silver membership as the 3 options listed. If the most popular service is, say, a standard facial I think that would go well featured on the home page and packaged in a way that they could choose between the basic and the facial packages with a few add-ons.
For email marketing, are you following up with clients after an appointment? It could be a great time to ask for a review, or after some time follow up with a message that it's been a month (or however long makes sense) and encourage them to make an appointment.
I hope you keep us updated here with your challenges, successes, and any advice you've found works for you!