Email bounces

[StevenB133]

I am having an increasing bounce rate. My last email had a 60% bounce. The most common reason given is "blocked" - however, there are several people on that list who I know for a fact did not intentionally block us. Any advice? 

[John_M]

Hello @StevenB133 ,

When an email address bounces as blocked, that block is not necessarily the recipient themselves rejecting the email; the ISP has decided not to deliver to it. This is usually due to reputation, content (images, links, text strings, etc.), or a policy/filter on the recipient’s end. The options we would suggest for your next steps are listed below.

1. If you’re sending from a “free” email account as your From Address, some domains may reject your email. This could be corrected by using your own domain.
2. If you’re seeing blocked bounces from small, private domains (such as a business or organization) we’ve found that hearing from their own users who want to receive our email often yields the fastest results, so we’ve created some form letters to help you communicate with the ISP directly.
3. If neither of these are applicable, or if you're getting blocked bounces from a larger domain (Yahoo, Gmail, etc.) contact our Support Team by phone to get it resolved.