Holiday Giveaway strategy

[JewellJ2]

Hello everyone!

Our company is doing a holiday giveaway soon and though we have some ideas going for social media, I was wondering if anyone here had any tips for promoting the giveaway, etc. via email for our constant contact subscribers. Any giveaway tips are appreciated!

Thank you in advance! 

[Kara_D · Accepted solution]

Hi JewellJ2!

 Thanks for reaching out to the Community! Please check out the links below to learn more:

• Segment Your Contacts Based on Specific Criteria - Group your contacts into segments based on a combination of their email activity, list membership, contact details, and tags to send more targeted emails
• Insert a Video Block - Create a video trailer to promote your giveaway before it happens 
• Insert a Read More Block - Is there a news article or blog promoting your giveaway? Link it in your email to keep your email short and still engaging and informative.
• Create Standout Marketing Emails for the Holiday Shopping and Giving Season - Design email campaigns to promote sales and events for Black Friday, Small Business Saturday, Cyber Monday, or Giving Tuesday. The tips in this article should also apply to a giveaway.

[Nick_S]

Hi @JewellJ2,

An additional tip to consider is to try A/B Testing with your subject lines to see if one gets more activity than the other.

We encourage you to give it a shot and come back here to let us know what subject lines worked better.