How to start with database management

[MindyB1]

Hi!

I was recently tasked with managing the database of this Constant Contact account. The first step in doing that for me is to clean up the contacts we send newsletters to. 

I was looking over the different groups of contacts, specifically the ones that are least engaged, and was wondering how you recommend starting to handle that. Is the best move to delete them, or just put them in their own group that we don't necessarily send emails to? I would love some advice to point me in the right direction as I get started. 

Thanks so much,

Anne

[William_A · Accepted solution]

Hello @MindyB1 ,

I'd recommend checking out this article regarding contact engagements, as it covers ways you can re-engage the lower level contacts. Once you've made an effort to re-engage them, any that remain low engagement level should probably be deleted to reduce clutter and potentially costs.

You can also create your own sort of least-engaged segmentation, beyond the pre-built algorithmic one. This way you can deliberately target contacts that haven't even opened your material in months or longer, and simply get rid of them if you don't believe they're worth the effort of trying to re-engage. 

[MindyB1]

William,

This is great info! Thank you so much for your help.