Interest Based Groups



We are looking to create interest-based groups for our customers.  So that interest(s) which users has signed up for then will receive only those emails.
I checked for some time and found that "List", "Tag", and more promisingly "Segments" can help us in this regard.
Can you please advise

1) What feature of ConstantContact we can use to create interest-based groups/communications.?

2) Distinctions between "List", "Tag", and "Segments"?


Hello @FirstNameL83565,


Thank you for reaching out to the Community! All three options can be used for creating interest-based groups/communications. Take a look at this helpful article to understand the differences between all three. Thanks! 

Zoe H.
Community & Social Media Support

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