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You’re using email marketing to grow your business or nonprofit. You’ve put in the time planning your email marketing schedule, designing your emails, and writing your promotional messages. But once you’ve hit that send button, how do you know if all of that effort has paid off? How can you communicate to others how marketing efforts are going? Join us for a free workshop, where you will learn how to read the marketing metrics that matter. We’ll share a 15-minute plan that shows how you can determine how your email marketing efforts are impacting your business. We’ll discuss open rates, click-through rates, finding the best day and time to send, and how business goals relate to your email campaigns. Join us for a free workshop where you will receive: A worksheet to help you evaluate the success of promotional and non-promotional emails An opportunity to ask questions and interact with our workshop presenters By the end of the session, you’ll be armed with expert tips on how to make better decisions based on your email marketing results. Register today! Workshop date: April 13 th , 2017 2-3pm EST NOTE: If you are unable to attend, please register anyway. That way we can send you a free recording of the session that you can watch on your own time.
Did you attend the "Plan Your Email Marketing in 15 Minutes or Less" workshop? If not that's ok, we have the recording right here for you! The Virtual Workshop "timeline" was shared, going over the different steps for the Email Marketing Core, with "plan" being the first step. During the first workshop, there was a multitude of questions that our team was asked. We wanted to take a moment to post some of the top questions (& answers) that were posed to our team. Q: I would like a simple, organized way of planning so anyone in the office can follow it (we don't have a dedicated marketing staffer) A: This is a fantastic question! The strategy we’ve laid out is designed so that anyone can follow the email marketing plan at any time of the year, in any departmental capacity. You add as much or as little information to your calendar as you need so use it to make sure everyone can follow along. Q: Can I use this approach to create a longer term email marketing plan? A: Another great question. If you have a longer-term vision, that’s fantastic! This plan will work no matter how far out you plan your marketing campaigns. The key is to use a calendar to keep track of everything you have planned. Use the worksheets we provided to guide you along, and stretch it out as far as you need to. Q: How can I create a schedule I can stick to? A: The key to creating a schedule you can stick to is to be realistic about what you can accomplish. If you are a slim staff, maybe you want to pare down how many campaigns you run in a month or a quarter. If your goal is to communicate more consistently this year with your subscribers, plan to send something every month, even if it is just an informational email. Throw in a holiday campaign or a campaign surrounding an important date for your business, and you’ll have an approachable plan that you can stick to. The worst thing you could do would be to over-plan and not be able to follow-through with that plan which would be discouraging. So stick to something reasonable yet appropriately challenging and you’ll be able to stick to your annual email marketing plan. Q: I’d like to be able to compose my emails quicker and be able to automate my marketing. Any suggestions? A (Part 1): We’ll actually be covering this in our next webinar when we discuss how to create a reusable template that you can use every time you want to whip up an email so be sure to register for that. However, in regards to what we discussed today: This approach to your email marketing will also help you save significant time because it will require less brainstorming and rushing around each month. You’ll know exactly what you’ll be sending each month, you’ll know when you’re sending those campaigns in a given month, so the process as a whole will take significantly less time. A (Part 2): As for automation, I urge you to check out our blog for tips on automating your emails. With Constant Contact you do have the ability to schedule your emails far in advance so if you want to get things done ahead of time this is certainly doable. Do you have a different question about planning your email marketing? Post in the comments below! Don't forget to check out more in the workshop series that our Content team is putting on, you don't want to miss out on these great educational webinars!
Struggling to find the words, images, and the right calls-to-action that make the biggest impact with your email marketing? With just about 15 minutes and an easy-to-follow formula, you can kick writer’s block to the curb and be confident that you’ll know exactly what to say to create an effective email marketing message. Join us for a free workshop, where you will receive: A worksheet to help you write your marketing email in 15 minutes or less, and advice on how to use it Guidance on keeping your email marketing focused on your business goals A simple checklist to reference before you hit send An opportunity to ask questions and interact with our workshop presenters At the end of the session, you’ll have the tools to create an email around any marketing goal for your business or nonprofit, and resources that tell you everything an email needs – and doesn’t need – to be successful. The workshop is on March 9 th , 2017 2-3pm EST Register here . NOTE: If you are unable to attend, please register anyway. That way we can send you a free recording of the session that you can watch on your own time.
First impressions matter. Especially in the inbox. When you’re creating an email for your small business or nonprofit, you want it to represent your brand, convey your message visually, and drive action. But how do you know you have the essential elements for an effective email design? In this workshop, we’ll show you how to create beautiful emails that get real results for your organization in 15 minutes or less. You’ll learn about best practices for colors, fonts, branding, and images to design the perfect email for your message in half the time. Join us for a free webinar, where you will receive: An email design checklist An opportunity to ask questions and interact with our workshop presenters By the end of the session, you’ll be armed with expert tips on how to design the best email for your small business or nonprofit. Register today! NOTE: If you are unable to attend, please register anyway. That way we can send you a free recording of the session that you can watch on your own time.
Email marketing is always on your list of things to do, but with everything you have to juggle in your day-to-day business or nonprofit, it may land on the back burner. However, with just a little bit of guidance, you can create an easy-to-follow email marketing plan in about 15 minutes. Once you have that written plan in place, you’ll be ready to take advantage of every marketing opportunity for your business or nonprofit throughout the year, and finally, accomplish your email marketing goals. In this workshop, you will receive: • Guidance on how to keep your email marketing organized and consistent for better results • A worksheet to help you identify a year’s worth of email marketing opportunities for your organization • A simple and practical planning calendar you can customize for your own organization, so you can plan your email campaigns around important dates throughout the year You’ll come away from this session with tools to help you identify a whole year’s worth of email marketing opportunities and a calendar to get started right away. You can find all of the sessions that our Content and Education team schedule here. Upcoming sessions will cover designing emails, writing your emails, using reporting tools and growing your list in the coming months. Want to learn more about the Designing emails workshop? Go here or you can register today to save a spot ! Without further ado, watch the recording here . Don't forget to your worksheets! Download our new Email Marketing Plan Template Download your 2017 Email Marketing Calendar