I have a unique situation. I sell one product. 3 levels. My base is either prospects or customers with a possible upgrade. My product is a set of services that protects the CDL drivers' right to drive. 2 tickets in 3 years and he is subject to a 60 day suspension...Federal law. Our reputation is such that we are the only Legal service allowed to market in the 5 major truck stops. Out of ~ 1,000 email addresses, I have a click rate of 20-30%. I produce timely articles of interest that are of value to the industry. There are 17 other benefits that protect the driver, spouse and children. Dental, vision (glasses) Rx Drugs, $50,000 life assurance policy, Fight the ticket for the spouse, roadside assistance for all vehicles, unlimited, and maybe a dozen more. All at an affordable price ($1.80/day) and tax deductible. Where do I find my "HOOK"?? Some sort of giveaway, a contest, a drawing, these drivers are no nonsense professionals. But they are also the breadwinners. Many are owner/operators and small fleet owners. Besides the legal aspects, TVC offers a very pleasant fuel discount program with members saving in excess of $800-$900 a month in fuel cost. That pays almost +70% of their lease payment. They now have a green number on their bottom line. Where is their Hot Button?? Thanks for listening www.tvcdefense.com P.S. I hope I have not offended anyone.
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