Our organization has had mixed success through the years with  Give to the Max Day (a statewide giving day in Minnesota, similar to "Giving Tuesday"). This year, although we still have limited capacity, we decided to put a bit more thought and energy into our campaign and yielded significantly better results than in several recent year! We leveraged an automated campaign on Constant Contact which helped us think more strategically about our messaging and cadence of emails. We also focused our giving request on one, narrow request which was supported on the giving page with testimonial visitors. This has re-energized our desire and confidence in developing more thoughtful, strategic messaging for the year to come! ... View more