Adding new contacts to your database seems like a simple and straightforward task - but how can you ensure the right messages will make it to the right person? This question becomes especially true if you have multiple mailing lists, with each promising unique and specialized content.
Outlined below is a simple and effective strategy to help build an organized contact database.
Let’s presume you have a few different mailing lists, comprised of ‘Monthly Newsletter’ and a few other lists for specialized content. Lets call the other 2 lists ‘Event Alerts’ and ‘Hints & Tips’.
Once you’ve gained someone’s permission to send email communication, the question then becomes what list do you add them to? The Monthly Newsletter is an obvious choice, but what about the others? The other lists you have may or may not be of interest to that person. Furthermore, the last thing you want is to send too many emails to someone who may in turn opt-out of receiving future emails.
The solution to this is an easy one and involves setting up an automated email Campaign. The automated email campaign would include some introductory text and contact information. Most importantly, be sure to include a link for the subscriber to custom-tailor their subscription preferences with an ‘Update Profile’ link in the email. At this time, they can select which list they want to be on based on their individual interests.
So as you add new contacts to your database, place them into the automated email list where they’ll automatically receive the email detailed above. Each new subscriber will receive this email where they can customize their unique subscription preferences. Follow this process for all new contacts in your database and you’ll ensure a neat, clean and highly-organized contact database.
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Constant Contact just released a new products called birthdays and anniversaries. This new feature allows users to keep track of a contact’s birthday or anniversary and sends a triggered email on or just before that date. Below are 5 key industries that can instantly benefit from this new, innovative feature. Restaurants – this is a great way for a restaurant to keep track of customers’ birthdays by sending an email a month prior with a special offer for the month of their birthday. The same can also be done for a couple’s wedding anniversary. Accountants – each business has their own fiscal ‘year-end’ and accounting firms can track this inside the Constant Contact Toolkit. At or just before a client’s year-end approaches, an email can be sent to the client reminding them of what is needed in order to finalize their year-end paperwork. Non-Profits – this one is easy. Non-profits who have a membership will want to keep track of members’ renewal date. So, sending an email just before the renewal date is an easy way to remind members to process payment for their renewal. Bonus point if any non-profits are using the Constant Contact ‘Events & Registration Tool’ to collect renewal fees. Real Estate – a great way for real estate agents to stay in touch with their clients once they have moved into their home is to send an email on their moving anniversary date. Simple messaging such as “can you believe its been an entire year” This is a great way to stay connected so that when the time is right to consider moving again you’ll be top of mind. Mortgage Agents – Similar to real estate agents, mortgage agents will have a unique closing date for each client. So, it is a great idea to set up an annual email reminder that allows a mortgage agent to stay connected with their clients. If you fall into one of these industries, be sure to explore and utilize the new birthdays and anniversary feature inside the Constant Contact Toolkit. What are ways that your organization can use the new Birthday and Anniversary Feature? Are you using this feature already? How is it going for you?
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Running events can be tough. Planning, promoting, and handling RSVPs are just some of the things you'll need to take care of. Using the Constant Contact Toolkit can help you streamline some of these tasks.
Below are 5 tips for event marketing success with the Constant Contact Toolkit:
1. Create an event landing page
Give your audience a clear and detailed overview of what to expect at your event. Include well-written text and plenty of visuals to sell the benefits of registering for your event. Included on your event landing page should be links to your social media pages and the 'join my mailing list' button.
2. Prepare a mobile-friendly email invitation
Once your event landing page has been created, you'll want to prepare an email invitation. Don'tt be tempted to include your complete events details in this email - date, time and location is all you need along with a link for more information. Be sure to keep this as simple as possible and also ensure it is mobile friendly to increase your engagement.
3. Use the Constant Contact calendar URL
Included in each Constant Contact account is a calendar URL. This can be used to show your list of upcoming events in a clear and easy-to-read calendar format. Furthermore, this calendar URL can be used not only in your email and event landing page, but also on your social media pages.
4. Use the Constant Contact Check-In App at the event
The Constant Contact Check-In App is a great way to welcome your attendees. The app will show you a list of registrants and give you the option to check someone in as they arrive. This app is free and available on Apple devices.
5. Send a thank you email with a survey
A great way to stay engaged with your attendees is to send a thank you email. Included in this email should be links to your social media profile, photos from the event, and a brief survey. Collecting feedback from attendees is a great way to make continual improvements for future events.
Be sure to follow these best practices for event marketing success.
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So you've decided to share an article in your email newsletter. But do you share the entire article or just a portion? Determining the right amount of text to share is critical to maximize engagement. Writing too much can instantly turn readers away and writing too little can put you at risk of not providing enough information. Below are 3 key reasons why you should always have a link to 'read more' in your email newsletter. 1. Visuals - Less truly is more. By only including a portion of the article in your newsletter, your email will be much more visually appealing and also friendly for your mobile viewers. 2. Tracking - you'll never know how many people were really looking at that content unless you have a way to track that information. Give youtself 48 hours after sending your email to track your click-throughs. 3. Follow-Up - once you know who's clicked to 'read more' in your email newsletter, you can now implement a follow-up strategy with those that are most interested in your content. Keep these 3 things in mind when writing your next email newsletter and you'll be sure to maximize your results.
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Surveying your audience can be a great way to collect feedback and continually improve your email marketing efforts. At the bottom of your email campaign should be a survey link where people can provide feedback. Here are 5 things you can ask when surveying your audience:
Frequency - ask your audience how often they'd like to receive your email. Email frequency could be weekly, monthly, quarterly or even annual.
Content - always gather feedback on the content you are delivering and ask what type of content your audience would like to see in the future.
Design - receiving feedback on the design of your email is an easy way to ensure your campaign is visually appealing to your audience.
Readability - checking that your email is easily read on mobile devices is a great way to ensure optimal click-through rates once your email is opened.
Relevance - always ask how relevant the email is to your audience. One of the biggest reasons for opt-outs is that the email is no longer relevant to the recipient.
All of the tools required to set up and create a survey can be found inside the Constant Contact Toolkit. Once your survey is complete, it is as simple as copying a URL and pasting it inside your email newsletter. The survey can remain open indefinitely and you can continue to monitor the results as people provide ongoing feedback.
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Actively promoting your signup link is a great way to grow your mailing list in an express-consent way. But what happens after someone enters their information and hits submit? Inside Constant Contact is the 'Welcome Email' feature, which is an email that gets automatically sent after someone subscribes to your mailing list. Below are 5 things that you can include in that welcome email to maximize engagement with your audience. 1. Expectations - Let your subscribers know what they can expect such as how often emails will be sent and on what specific topics. 2. Special Offer or Promotions - Including a monetary discount for a product or service that you sell is a great way to reward people for joining your mailing list. 3. E-Book or Downloadable Content - Incentives don't just have to be monetary; rewarding people with valueable information is also a great incentive to join your mailing list. 4. Social Media Profiles - Give your new subscribers further insight into who you are and what you do by connecting them with your Facebook, Twitter and LinkedIn pages. 5. Permission Reminder - Finally, let your subscribers know that you value their privacy and they can update their profile or unsubscribe at anytime using the SafeUnsubscribe feature. Implement these 5 items into your welcome email and you'll see increased engagement with your new mailing list subscribers.
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Permission marketing can be defined as follows: "Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them." ~Seth Godin, Author of 'Permission Marketing' The strategy outlined below details the steps to create an Autoresponder to convert your contacts from implied to express consent for your email marketing efforts. The first step is to create your Autoresponder. Get started by creating the desired email layout and prepare text that resembles your standard permission reminder. Let your audience know where and when you met and that you'd like to keep in touch with them through email. Lastly, include in this email a confirmation link as your call to action - let them know by clicking this link they will continue to receive email from you. Now, you'll want to schedule this email in your Autoresponder schedule. The time frame in which you schedule this email will vary depending on your own personal preferences. Furthermore, you can also implement a staggered schedule in which this email can be sent multiple times. It is important to note that Constant Contact Autoresponders can be scheduled up to one year in advance. When your contact clicks confirmation link, Constant Contact will automatically convert the permission for this contact from implied consent to express consent.Following these steps detailed above is a great way to convert your contacts from implied consent to express consent. What have you done at your organization to get your contacts from Implied to Expressed Consent? Have you utilized Autoresponders for this? What other ways does your organization use Autoresponders?
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Email marketing has proven to be one of the most cost-effective and highest return on investment mediums for small business marketing. The ability to connect, inform and engage is critical for online success. Monitoring your metrics is an essential part of email marketing best practices. We often look at things such as open rates, click rates, bounces, and links clicked. It's always interesting to see which links get the most clicks b ut what you do with that information is what matters. For example, monitoring that list of who's click 'more info' is great but why not take it a step further and add them to a new list, let's call it 'Engagement List'. This process can be repeated again and again for each newsletter or announcement that you send through Constant Contact. If you repeat this process over time, you'll develop a list of your most engaged recipients. But the comes the question, what to do with that list. Your Engagement List can be used for things such as follow-up emails, exclusive offers, time-sensitive announcements, and messaging that promotes forwarding and social sharing. You know these are your most engaged recipients so why not execute a campaign geared for success. While there is no specific criteria to build this list, each business should clearly identify what they consider engagement based on their own email marketing goals. Once this criteria has been established, try to maintain consistency over the long term with each newsletter or announcement you send. Building an engagement list takes time; consistently growing this list will only produce better and better results over the long term.
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