Thanks for this. We are having a serious problem with emails going to spam or junk, and it only started since January 1. All last year we sent out several emails a month, and the Open rate was consistently in the 65-75 %. Since January 1, most of our emails have had an Open rate in the 20-30% range, although a handful in the 60% range. A large percent of our members are now having the emails go to spam or junk – even myself and I’m the author/sender of the emails we send through Constant Contact. Because of the low Open rate, I have started sending an email from my personal email and from Constant Contact to make improve the Club information to reach our members. We are a private, non-profit club, and we don’t have any issues of the things you have sent out in the material below. Our emails are mostly information to our members – not marketing focused. We would appreciate any help you could provide. I spoke with a customer support person a few weeks ago who had me do a few things to test our emails re: spam, and we had a perfect score. So why are 60-70% of our emails now going to spam,junk.? We would appreciate your help.
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