Scrubbing your list and creating a list of 'non-responders' will also help you target your communications. You might elicit the non responders with a different message until you get their attention. When you do, move them to your responders list. You can send communications that contain a call to action to the responders list and chances are good that the result will be succesful. Don't do it needlessly or too frequently though, you could lose their trust. BTW, our last three newsletters have had a click rate of 35-40% and yes, we are a not-for-profit.
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