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We have a great feature that will allow you to personalize an email with a reader's first name, last name or both!
To personalize your Email campaign, Event-related email, or Survey invitation, you can add a greeting variable that pulls the name of your contact from the information you've stored in your account and display it to that individual contact when they read your email.
There are different steps depending on what editor you are using.
For 2GE users click here. For 3GE users click here
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